Wednesday, May 11, 2011
Saturday, August 21, 2010
Monday, March 22, 2010
Best Bang for Your Buck Advertising
Best Bang for Your Buck Advertising
Okay, you have created an affiliate website and are all set to generate your additional income from there. But hang on – only half the job is done so far! In order to create an all new success story in affiliate marketing what you need is successful and consistent traffic generation to your website. This is not a thing of less import, because unless and until you get success in driving in your prospects to your website, you can rest assured that no one is going to know about the products and services you have at offer. This becomes even truer in the most competitive scenario of today, where there are millions upon millions of other contenders of your cause.
Search engine submission services, like the most effective SpinSuccess, comes to your rescue here. They not only pioneer in delivering you the best search engine optimization services but also guarantee regular search engine submission at the most valued search engines like Google, MSN and Yahoo!. Their team consists of expert Internet marketing professionals with a cumulated experience of over 30 years in marketing and research, ensuring you never-before services in delivering you over your expectations. They will hand submit your website to the search engines stated above along with auto-submitting the same in over 100,000 other search engines, equipped to generate millions of traffic units only for your website.
It is a grand success story with masters like SpinSuccess with you, where you can never tire counting the amount of real money generated from your website. Their services include a complete extensive analysis and review of your website and monthly reports and updates regarding the submission status of your website to the search engines. Their 24/7 customer support system is always prepared to assist you with no additional charges. They also offer you $200 worth pay-per-click fund that is not only free but also replenishable when needed.
Their overall services include full website reviewing, hand and auto-submission to all the search engines, monthly account updating and complete technical support, free GoodKeyword Pro copy, $100 each credit with pay-per-click search engines like LookSnap.com and QuestClick.com. You get all these and more – services combines worth no less than $700 – with SpinSuccess at the most humble price of $29.95 as monthly membership subscription charges for a limited period. They also offer you a 7 night vacation for the two of you with more than 1000 breathtaking destinations to select from.
The primary motto of the SpinSuccess team is to ensure your one hundred percent satisfaction and pleasure. They are definitely the most effective advertising for the price they charge, with the guarantee of rating your website among the top ten rankers in any search result. This increases your visibility to your prospects and makes it a lot easier on their part to hunt you out. More than 90% people find what they are looking for through the search engines. The SpinSuccess team understands this and delivers you the services that will never fail you. Do not believe it? Just take a look at what their customers have to say about them!
Visit SpinSuccess today to increase your traffic and sign-ups!
Click Here
Click Here
Sunday, February 21, 2010
GVO The Ultimate Marketers Toolbox?
Is GVO The Ultimate Marketers Toolbox?
When marketing on the internet, sometimes you feel like your head is going to explode! The amount of tools, systems, and services out there will make your head spin which make promises of easy riches when you use them.
Every day, there seems to be another "magic tool" that pops up promising millions of visitors to your site and large sums of money in your bank account....effortlessly.
It can get overwhelming and take focus away from what you should be doing to build your business.
As you know, there are tools out there that not only make your life easier, but keep your business running on auto-pilot for you.
The trick is to know which ones to focus on and which ones to stay away from!
Let's go through the essentials which every top internet marketer depends on a daily basis to run their million dollar businesses...
1) Web Hosting
Obviously, without hosting, the internet would be a pretty boring place to hang out. If you have a domain name, you need a place to host it so others can find you.
Hosting companies out there range from free all the way to over $500 a month for dedicated hosting.
The key is to find a company that provides 99% uptime and also provides 24/7 support in case you ever have a problem.
And of course, just like anything, you get what you pay for.
2) Auto-Responders
Have you heard the phrase, "The Money Is In The List?"
Well, having an autoresponder and building a list that knows, likes, and trusts you is the fastest way to literally pushing a button and having money coming in your bank account... faster than you can say... Hot Biscuits!
The formula is simple.
Create a page that gives something of huge value totally away for free. This could be a free report, a video lesson, an audio interview, or a live webinar.
Then, in exchange for your free information, the visitor will give you their name and email address.
And then the magic happens. You can follow up with them automatically and offer more value and even get them to buy something!
This is all done using an auto-repsonder, all automatically and efficiently for you.
Again, companies providing auto-responders range from $20 a month up to $99 a month.
3) Video Hosting
The internet is all about video. And without some type of video on your website, most people will simply not hang around.
Video allows you to bond with your visitor and create more trust than with just words on your site.
We've all heard of YouTube for sure. But is a free service that is known for pranks, jokes, and music videos the right image for your business?
There's a reason the top marketers host their videos through paid services and you should to.
4) Website Builder and Prospecting System
99% of internet marketers don't have the time and/or the skills to create their own websites or prospecting pages. Trying to learn website design and html code is not the best way to spend your time.
That's where website builders come in. You simply customize your pages with your own video, product info, auto-responder, and you're done!
5) Live Webcasts
The most powerful way to sell is face to face. You get instant feedback and customers can ask questions and get their answers immediately.
Since we don't want to meet all our visitors in person... Webcasts are the next best thing.
We can sit in the comfort of our own homes and present to people all over the world. Product demonstrations, video overviews, live questions and answers, it's all possible with Webcasts.
If you're not using Webcasts in your business, you are missing out on thousands of dollars of sales.
Typical companies charge between $49 to $99 a month and more.
The Top 5 Essential Tools
These are the top five tools that every top marketer uses and depends on a daily basis to make sales on auto-pilot.
And you can too.
Now, you can get all these great tools from different companies and pay between $150 to over $350 each and every month.
Or, you can make the smart decision and get them all from one company and save a huge amount of money.
GVO offers all these tools under one roof and for only $1.45 a day. That's less than a Starbucks coffee!
And the best part is, for a limited time, you can take advantage of all these amazing tools and profit with them for a full 14 days for only a $1.
Don't decide now, use all the tools and see how powerful they are and how they will help explode your business online right now.
Go here for your test drive:
http://GoGVO.ca
When marketing on the internet, sometimes you feel like your head is going to explode! The amount of tools, systems, and services out there will make your head spin which make promises of easy riches when you use them.
Every day, there seems to be another "magic tool" that pops up promising millions of visitors to your site and large sums of money in your bank account....effortlessly.
It can get overwhelming and take focus away from what you should be doing to build your business.
As you know, there are tools out there that not only make your life easier, but keep your business running on auto-pilot for you.
The trick is to know which ones to focus on and which ones to stay away from!
Let's go through the essentials which every top internet marketer depends on a daily basis to run their million dollar businesses...
1) Web Hosting
Obviously, without hosting, the internet would be a pretty boring place to hang out. If you have a domain name, you need a place to host it so others can find you.
Hosting companies out there range from free all the way to over $500 a month for dedicated hosting.
The key is to find a company that provides 99% uptime and also provides 24/7 support in case you ever have a problem.
And of course, just like anything, you get what you pay for.
2) Auto-Responders
Have you heard the phrase, "The Money Is In The List?"
Well, having an autoresponder and building a list that knows, likes, and trusts you is the fastest way to literally pushing a button and having money coming in your bank account... faster than you can say... Hot Biscuits!
The formula is simple.
Create a page that gives something of huge value totally away for free. This could be a free report, a video lesson, an audio interview, or a live webinar.
Then, in exchange for your free information, the visitor will give you their name and email address.
And then the magic happens. You can follow up with them automatically and offer more value and even get them to buy something!
This is all done using an auto-repsonder, all automatically and efficiently for you.
Again, companies providing auto-responders range from $20 a month up to $99 a month.
3) Video Hosting
The internet is all about video. And without some type of video on your website, most people will simply not hang around.
Video allows you to bond with your visitor and create more trust than with just words on your site.
We've all heard of YouTube for sure. But is a free service that is known for pranks, jokes, and music videos the right image for your business?
There's a reason the top marketers host their videos through paid services and you should to.
4) Website Builder and Prospecting System
99% of internet marketers don't have the time and/or the skills to create their own websites or prospecting pages. Trying to learn website design and html code is not the best way to spend your time.
That's where website builders come in. You simply customize your pages with your own video, product info, auto-responder, and you're done!
5) Live Webcasts
The most powerful way to sell is face to face. You get instant feedback and customers can ask questions and get their answers immediately.
Since we don't want to meet all our visitors in person... Webcasts are the next best thing.
We can sit in the comfort of our own homes and present to people all over the world. Product demonstrations, video overviews, live questions and answers, it's all possible with Webcasts.
If you're not using Webcasts in your business, you are missing out on thousands of dollars of sales.
Typical companies charge between $49 to $99 a month and more.
The Top 5 Essential Tools
These are the top five tools that every top marketer uses and depends on a daily basis to make sales on auto-pilot.
And you can too.
Now, you can get all these great tools from different companies and pay between $150 to over $350 each and every month.
Or, you can make the smart decision and get them all from one company and save a huge amount of money.
GVO offers all these tools under one roof and for only $1.45 a day. That's less than a Starbucks coffee!
And the best part is, for a limited time, you can take advantage of all these amazing tools and profit with them for a full 14 days for only a $1.
Don't decide now, use all the tools and see how powerful they are and how they will help explode your business online right now.
Go here for your test drive:
http://GoGVO.ca
What’s the entire buzz about GVO?
GVO (Global Virtual Opportunities) formerly Kiosk is a company owned by Joel Therien who has a 12 year track of experience in the network marketing and internet marketing industries.
GVO has rapidly created a big buzz in the internet marketing and the MLM , Network marketing arenas due to the fact that it is the only company online that has the knowhow and the expertise to join these two very important business models in a once in a lifetime opportunity.
What makes GVO such an incredible business opportunity?
The answer to this question is twofold:
First of all when you get your hosting package through GVO you will get several services like unlimited autoresponder system, complete video marketing system with easy video producer and video hosting, full audio and video conferencing system, downtime monitoring software, that not only are included but that will also mean significant savings compared to buying all these services separately.
Second, you will have the opportunity to participate in a MLM compensation plan that is much more than a simple affiliate program and makes it an entire business in itself, let me explain:
How do I get compensated?
To motivate you to promote the business, GVO pays you 50% commission on the first month of every person that is directly sponsored by you.
Then we have the 2 x 10 Binary Hybrid Matrix Plan that will pay you 5% per month of up to levels down making this a full matrix of 2,046 people and that alone will earn you $4,600.00 per month!
Wait! It gets even better because you will also get a 20% matching bonus on your personal referrals down to 10 levels.
Once you have a downline of 14 people or more then you earn a new profit position in the matrix that you can also make money off of.
What guarantees that people will stay?
If you have been online for some time and you are serious about building an internet business, you know that in today’s market, these are tools that you or any internet marketer can’t afford not to have and that you will be using on a daily basis and that is the key that makes the compensation plan a very successful one.
With this business model you will build an organization of avid and constant users who will be using the services everyday to run their businesses and therefore will be happy to keep paying their monthly fee!
How do I join?
At GVO we even give you the opportunity to try us and fall in love with our services before you commit to a longer stay.
Just pay $1.00 today and this will give you full access to all the services and features for a full 14 day trial period.
Hope your find everything you are looking for under one roof with unsurpassed quality, see you inside!
Jesus Pina is an Internet and Network Marketer who owns and runs many websites you can read more of his GVO business at
http://www.wwkiosk.com/members/FLAWLESS/team_gvo_invite.php
GVO has rapidly created a big buzz in the internet marketing and the MLM , Network marketing arenas due to the fact that it is the only company online that has the knowhow and the expertise to join these two very important business models in a once in a lifetime opportunity.
What makes GVO such an incredible business opportunity?
The answer to this question is twofold:
First of all when you get your hosting package through GVO you will get several services like unlimited autoresponder system, complete video marketing system with easy video producer and video hosting, full audio and video conferencing system, downtime monitoring software, that not only are included but that will also mean significant savings compared to buying all these services separately.
Second, you will have the opportunity to participate in a MLM compensation plan that is much more than a simple affiliate program and makes it an entire business in itself, let me explain:
How do I get compensated?
To motivate you to promote the business, GVO pays you 50% commission on the first month of every person that is directly sponsored by you.
Then we have the 2 x 10 Binary Hybrid Matrix Plan that will pay you 5% per month of up to levels down making this a full matrix of 2,046 people and that alone will earn you $4,600.00 per month!
Wait! It gets even better because you will also get a 20% matching bonus on your personal referrals down to 10 levels.
Once you have a downline of 14 people or more then you earn a new profit position in the matrix that you can also make money off of.
What guarantees that people will stay?
If you have been online for some time and you are serious about building an internet business, you know that in today’s market, these are tools that you or any internet marketer can’t afford not to have and that you will be using on a daily basis and that is the key that makes the compensation plan a very successful one.
With this business model you will build an organization of avid and constant users who will be using the services everyday to run their businesses and therefore will be happy to keep paying their monthly fee!
How do I join?
At GVO we even give you the opportunity to try us and fall in love with our services before you commit to a longer stay.
Just pay $1.00 today and this will give you full access to all the services and features for a full 14 day trial period.
Hope your find everything you are looking for under one roof with unsurpassed quality, see you inside!
Jesus Pina is an Internet and Network Marketer who owns and runs many websites you can read more of his GVO business at
http://www.wwkiosk.com/members/FLAWLESS/team_gvo_invite.php
Wednesday, August 27, 2008
Mobile Banking with SelfBank
Selfbankmobile:
Selfbankmobile is the payment solution to mobile banking as the hand-held version of E-commerce. No restrictions on country, provider, make or model allow true independence as a banking platform. Updating in real time ensures accuracy on every payment made or received. This ground breaking technology applies to p2p (person to person) transfers as well, members can send money transfers to any member world wide for only 10 cents and the SMS or WAP charges that apply from mobile providers. No financial data is ever stored in the phone using the conventional pin number password with added security features. Username and 128 bit encryption steer Selfbankmobile to a platform that is secure and 100% identity theft proof. Selfbankmobile is designed for all purposes, conventional credit and bank accounts can be linked to, or function as the primary payment method. Selfbankmobile will launch in January of 2009 pre-register now for these promotions.
Special Promotions
$100,000,000 “cash advance rewards” to give away in the fist season of “The Apprenticeship- Lessons in Social Entrepreneurship”
Giving no less than $100 “cash advance rewards” at a time, what we call a Benjamin, all the way up to $2500, but always in increments of $100
Get $100 “Cash Advance Rewards” for simply getting a free Selfbank mobile user account
Get $500 “Cash Advance rewards” for simply getting a free Selfbank mobile merchant account
Get $100 “Cash Advance Rewards” for ever personal user referral
Get $500 “cash Advance Rewards” for ever Merchant referral.
Selfbankmobile User Account:
Sign up = Free
Monthly fee = Free
Selfbankmobile rewards club membership
User to User Money Transfer Fee = $0.10 cents Per Transaction
Personalized replicated referral website link
Selfbankmobile VIP User Account
Sign up fee = Free
Monthly fee waved till launch 3.95 per month
M-commerce transaction fee = Free
Selfbank rewards VIP club membership = free receive 50% more cash advance rewards with your VIP membership status at participating merchants.
User to user money transfers = Free
Selfbankmoblie Merchant Account
Sign up fee = Free ($499 fee waived during pre launch)
Monthly fee = 49.99 per month + taxes
Merchant interchange processing fee = 1.5%
Transaction fee (m-commerce) = Free
Selfbank rewards VIP club membership = Free
Minimum Discount to Selfbank rewards = 1%
User to user money transfer fee = Free
Signup and log into your Selfbankmobile account
Get your personalized replicated referral website link to send out in emails and add as a banner to your current website. You get paid each time a new merchant or user signs up for a Selfbankmobile account via your referral you’ll immediately start receiving a percentage of their purchases and or processing volume.
http://www.Moneykey.ca/
SelfBankmobile is a secure, easy to use payment system designed for today’s consumers on the move.
Selfbankmobile is the payment solution to mobile banking as the hand-held version of E-commerce. No restrictions on country, provider, make or model allow true independence as a banking platform. Updating in real time ensures accuracy on every payment made or received. This ground breaking technology applies to p2p (person to person) transfers as well, members can send money transfers to any member world wide for only 10 cents and the SMS or WAP charges that apply from mobile providers. No financial data is ever stored in the phone using the conventional pin number password with added security features. Username and 128 bit encryption steer Selfbankmobile to a platform that is secure and 100% identity theft proof. Selfbankmobile is designed for all purposes, conventional credit and bank accounts can be linked to, or function as the primary payment method. Selfbankmobile will launch in January of 2009 pre-register now for these promotions.
Special Promotions
$100,000,000 “cash advance rewards” to give away in the fist season of “The Apprenticeship- Lessons in Social Entrepreneurship”
Giving no less than $100 “cash advance rewards” at a time, what we call a Benjamin, all the way up to $2500, but always in increments of $100
Get $100 “Cash Advance Rewards” for simply getting a free Selfbank mobile user account
Get $500 “Cash Advance rewards” for simply getting a free Selfbank mobile merchant account
Get $100 “Cash Advance Rewards” for ever personal user referral
Get $500 “cash Advance Rewards” for ever Merchant referral.
Selfbankmobile User Account:
Sign up = Free
Monthly fee = Free
Selfbankmobile rewards club membership
User to User Money Transfer Fee = $0.10 cents Per Transaction
Personalized replicated referral website link
Selfbankmobile VIP User Account
Sign up fee = Free
Monthly fee waved till launch 3.95 per month
M-commerce transaction fee = Free
Selfbank rewards VIP club membership = free receive 50% more cash advance rewards with your VIP membership status at participating merchants.
User to user money transfers = Free
Selfbankmoblie Merchant Account
Sign up fee = Free ($499 fee waived during pre launch)
Monthly fee = 49.99 per month + taxes
Merchant interchange processing fee = 1.5%
Transaction fee (m-commerce) = Free
Selfbank rewards VIP club membership = Free
Minimum Discount to Selfbank rewards = 1%
User to user money transfer fee = Free
Signup and log into your Selfbankmobile account
Get your personalized replicated referral website link to send out in emails and add as a banner to your current website. You get paid each time a new merchant or user signs up for a Selfbankmobile account via your referral you’ll immediately start receiving a percentage of their purchases and or processing volume.
http://www.Moneykey.ca/
SelfBankmobile is a secure, easy to use payment system designed for today’s consumers on the move.
Sunday, July 20, 2008
Search Engine Keywords Selection
Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly
different.
The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.
Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.
The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.
You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword "automobile
companies." However, you company specializes in bodywork
only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.
The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
"Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.
Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.
This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.
Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business' rewards.
REWARDS
Technorati Profile
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.
Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly
different.
The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.
Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.
The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.
You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.
Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.
Let's look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword "automobile
companies." However, you company specializes in bodywork
only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.
The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
"Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.
Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.
Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.
This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.
Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business' rewards.
REWARDS
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